The only seat for your trade
One company per trade, per territory. When a Stone Oak homeowner asks for what you do, there is no bidding, no shared lead, no race to the phone. There's you.
For San Antonio home-service owners · One pro per trade, per territory
When they call us, we call you.
The front of this site tells high-income San Antonio homeowners we already found their pro. A territory partnership makes that pro you. One company per trade holds each of our named territories — from Boerne to New Braunfels — with a concierge answering the calls and a heavy card landing in mailboxes every month. Your competitors don't get a smaller slot. They get nothing.
✓Every job offered to you first
✓Monthly mailings, handled end to end
✓Rate locked the day you sign
210 Homepros is a product from LeadsPass — a marketing services company built for San Antonio home service businesses.
What most owner-operators tell us
The franchise down the street has a marketing department. I have a truck and a phone.
Why the usual channels feel like a treadmill
Your best customers aren't looking for you yet.
On Angi, your lead is also your three competitors' lead — their business model is your competition. On Google, you rent clicks in an auction that resets every morning, against whoever bid a dollar more. Both stop the moment you stop paying, and neither ever made a homeowner think of you before the emergency. We built the opposite: a named territory, held by one company per trade, fed by a concierge homeowners actually call and a card that stays on the fridge until the day they need you.
$8+
Average Google CPC for home-service keywords
4+
Contractors a single marketplace lead is typically sold to — all calling the same homeowner
Zero
Competing ads in the average household mailbox on any given day
Digital is crowded. The mailbox isn't. And a routed job beats a raced lead every time.
How the network works
One call. One pro. That pro is you.
1
The card lands.
Every month, a heavy 6.5×11 card reaches every screened, owner-occupied home in your territory — thousands per territory, counted from the list, not estimated. Your trade. Your name. No competitor anywhere on it.
2
The concierge answers.
Homeowners chat on the site or call the 210 line. Two minutes of questions, like a good dispatcher would ask — before any pro's time is spent.
3
We call you. Only you.
Every qualified job in your trade, in your territory, offered to you first — always. Tracked number, dynamic QR, and a monthly booked-job count, so you're never guessing what we sent.
The territories
Our territories. One roofer in each.
Same card, different houses. Territories were drawn the way your trucks already roll — contiguous drive-sheds with names your customers use, not ad zones — and they are not interchangeable: thousands of screened, owner-occupied homes each, with different ages, lots, and jobs behind the doors. Every card below shows the same six facts and its rate band. Pick the territory whose houses need what you sell.
All screened, owner-occupied homes across the network — screened address by address, never blanketed route by route.
What a Territory Partner holds
Not an ad buy. A holding.
Every monthly mailing, handled
We design the card, build the list, print heavy 14pt UV-gloss, and mail it — every month, to every home in your territory.
Every qualified job, first
The concierge routes each job in your trade and territory to you before anyone else, usually within minutes of the homeowner's call.
Proof, not impressions
Dedicated tracking number, dynamic QR, and a monthly statement of calls and booked jobs. You'll know exactly what this returns — so will we.
The same homes, priced elsewhere
What reaching these high-income households costs, channel by channel.
1 territory · — homes
—
your slot, per zone, per month — the Zone Partner rate, with your trade locked, the concierge answering, and a booked-job floor. Everything below buys reach, and only reach.
Solo direct mail
$10,500
Google search ads
$9,900
Local newspaper
$7,000
Facebook & Instagram ads
$4,800
Your slot on the card (us)
—
Planning figures at typical category rates for the same — households. And note what none of those channels does: exclude your competitor. Most are auctions that welcome him.
Partnership rates
Hold a territory. Hold a side of town. Hold the metro.
Every tier includes the monthly mailings, exclusive concierge routing, the vetted badge, and the tracked line. Rates lock the day you sign and never rise while you hold the territory.
Zone Partner
“Prove it.”
- Value band
- —/mo
- Standard band
- —/mo
- Premium band
- —/mo
Your rate is the band of the territory you pick.
- Territories
- 1
- Homes, mailed monthly
- —
- Qualified leads, plan on
- 3–6 / mo
- Booked-job floor
- 1 job / mo
★ Most pros land here
Territory Partner
“Own your side of town.”
$2,500/mo
Flat — whichever three adjoining territories you pick.
- Territories
- 3 adjoining
- Homes, mailed monthly
- —
- Qualified leads, plan on
- 10–15 / mo
- Booked-job floor
- 2 jobs / mo
Metro Partner
“Own the metro.”
$9,500/mo
Permanent rate — the whole map, off the market for your trade.
- Territories
- All —
- Homes, mailed monthly
- —
- Qualified leads, plan on
- 30–45 / mo
- Booked-job floor
- 5 jobs / mo
Most pros serve a side of town, not a neighborhood — Territory Partner exists because that's how your business already works.
Every tier's booked-job floor begins the first full calendar month after your territory's first card mails. Concierge routing goes live in week 3 — the floor waits for the card.
One company, one holding — a territory, a side of town, or the metro. Nobody stacks them. And Metro costs more than the territories would one at a time, on purpose: taking the entire map off the market for your trade is worth more than the sum of its parts.
There's one tier we don't list: the card's largest ad slot, held in every territory at once. If you want to be the biggest name on every card we mail, that conversation starts with an application.
Trade not on the current card? Hold the territory anyway. Network Partners get full concierge exclusivity — every qualified job in their trade, routed first — before their card edition prints, at a reduced rate, with first right to the slot when it launches. The booked-job floor doesn't apply before a card mails; what a Network Partner holds instead is the locked rate and first right to the slot. Until the network's first card mails, Network Partner is reservation-only — we show you the tier and the rate, lock both, and take no payment until routing goes live in your territory. Reserve your trade →
The math
One job covers it. Three is the target.
At a $5,000 average job, one booked job a month pays for the territory. Three — our working target for every partner — is roughly $15,000 in booked work against $2,500. The direct-mail benchmarks below are the industry's numbers, not our promises; the tracked line means you'll never have to take anyone's word for it, including ours.
1–2%
Typical response rate on cold prospect direct mail — to the whole card. Twelve trades share it; homeowners respond to the trade they need right now. (ANA/DMA; oversize formats trend high.)
20–30%
Of qualified phone leads convert to a closed home-services job. Common industry benchmark across trades.
80%+
Of postcard mail is read or scanned in the first 24 hours. Compare to ~20% email open rate.
What that means in your phone
What a Territory Partner should plan on, per month:
Follow the funnel all the way down: the card's responses split across twelve trades, and the concierge filters your trade's share — browsers, wrong-scope jobs, bad numbers — before anything reaches you. What's left is smaller than a solo mailer's gross response count, and worth far more per call.
10–15
Qualified leads — homeowners the concierge has already vetted and routed to you alone. Not raw responses, not shared numbers.
3
Booked jobs — the working target, applying the close-rate benchmark above to that lead flow.
2
Booked jobs — the guaranteed floor. Land under it and the next month is credited.
Planning estimates from industry data, scaled to a three-territory holding of roughly 33,000 homes — a single territory plans on roughly 3–6 leads, the full metro 30–45. Response is a function of the roster and the housing stock, so it varies by territory as well as by trade. Actual results vary by trade, season, and offer strength, and early months run below the mature range while the card compounds. The estimate is math; only the floor is a promise.
The guarantee
Fewer than two booked jobs in a month, and the next month is on us.
We can make that promise because we control the routing. If the concierge and the card don't put at least two booked jobs in your calendar in a calendar month, the following month is credited. The floor scales with the tier — one booked job at Zone, two at Territory, five at Metro. The booked-job floor begins the first full calendar month after your territory's first card mails — routing starts earlier, in week 3. No claim forms — we see the same tracked numbers you do.
The homes we mail
—
Screened, owner-occupied homes across the San Antonio metro — screened address by address, not blanketed route by route. We target the households that can afford the work.
100% owner-occupied · owned 1+ year · zero investors
✓
Owner-occupied, not a rental
1+ yr
Owned at least a year
$400K+
Estimated home value, every address
0
Liens on record
0
Do Not Mail addresses — suppressions honored, every mailing
0
Investors, absentee, or for-sale
Why this matters for home services
Owner-occupied, high-equity, financially stable, no distress, no plans to move. That's the household that schedules the work instead of pricing it three times — and pays without flinching.
The standard
Money doesn't skip the vetting.
Territory partners aren't advertisers we vet — they're the pros the entire homeowner promise depends on. Every partner passes the same 20-point standard homeowners read before they trust us, and holds it monthly. The standard runs before the invoice: you're vetted first and billed only after you pass. The 210 Standard →
The card
The card that feeds the concierge.
Heavy 6.5×11, twelve slots, one per trade, built to hold the fridge until the day they need you. Slot sizes, editions, and print specs live on their own page. See the card →
Who it's for
70 trades. Twelve card slots. Room for both.
The card carries twelve trades per edition — but twelve slots is the card's limit, not the network's. Every trade below can hold routing exclusivity in a territory today as a Network Partner, with first right to a card slot when its edition prints. One company per trade, per territory. Whoever signs first holds it.
Exterior & structural
The bones of the house.
Roofing · Siding & Stucco · Gutters (install, guards, cleaning) · Foundation Repair · Concrete · Masonry Repair · Window Replacement · Fencing · Custom Gates & Wrought Iron · Decks · Patio Covers & Pergolas · Outdoor Kitchens · Garage Doors · Chimney Sweep & Repair
Mechanical & systems
Big-ticket installs.
HVAC · Plumbing · Tankless Water Heater Specialists · Water Softener & Filtration · Electrical · Generator Installation · Insulation & Radiant Barrier · Air Duct & Dryer Vent · Smart Home & AV · Security Systems · Landscape Lighting · Septic Service · Well Drilling & Pump Service
Lawn, landscape & outdoor
What the neighbors see.
Lawn Care · Landscape Design & Installation · Sprinkler/Irrigation · Tree Trimming & Removal · Land Clearing · Artificial Turf · Sod & Lawn Renovation · Pest Control · Termite · Mosquito Control · Wildlife Removal · Pool Service · Pool Building & Remodeling · Hot Tub & Spa Service
Interior trades
Slow but steady jobs.
House Cleaning · Carpet Cleaning · Tile & Grout · Flooring · Interior Painting · Drywall & Texture · Kitchen Remodeling · Bathroom Remodeling · Countertops · Cabinet Refinishing · Shower Glass · Blinds & Window Treatments · Closet & Garage Organization · Epoxy Garage Floors · General Contractor · Handyman
Exterior care & curb appeal
Recurring jobs, recurring revenue.
Exterior Painting · Pressure Washing · Window Cleaning · Gutter Cleaning · Permanent Holiday Lighting · Solar Installation · Solar Panel Cleaning · Dog Waste Removal
Specialty & situational
When something already went wrong.
Water/Fire Restoration & Mold Remediation · Appliance Repair · Locksmith & Door Hardware · Junk Removal · Moving Services
Don't see your trade? Tell us — we'll say straight if it fits.
Launch timeline
From today to your card in mailboxes.
TODAY
Apply
Your application starts the 20-point standard. Nothing bills while it runs — the standard comes before the invoice.
ON PASS
Sign
Signature and first invoice, together. Trade locked. Rate locked from signature.
WEEK 3
Routing live
Tracked number on within three weeks of signing. Concierge routes your trade.
NEXT EDITION
Your slot prints
Your slot lands on the first edition printed in your territory once we have your assets — a logo and your offer.
FIRST MAIL
The floor clock starts
The booked-job floor begins the first full calendar month after your territory's first card mails. Scan report 48 hours after drop.
Territories are first-come among pros who pass the standard — one per trade. Once your trade is held in a territory, the next opening is another territory — or the wait list.
Before you sign
What pros ask us first.
Three adjoining territories (roughly 33,000 screened, owner-occupied homes), your slot on every monthly mailing there, every qualified concierge job in your trade routed to you first, the vetted badge, and a tracked line that proves the whole thing. One mid-size job covers it.
Sharp math — $7,500 against $9,500 — and the answer is that we don't sell it that way. One company holds one partnership: a territory, a side of town, or the metro. Metro isn't nine territories in a bag; it's your trade's monopoly on the entire network — every screened home we mail, no competitor anywhere on the map, at any price. A monopoly is worth more than the sum of its parts, and it's priced like one. If $9,500 only pencils out as a per-territory discount, Metro isn't your tier — Territory Partner is.
Planning estimates, not promises: a Territory Partner (three adjoining territories) should plan on 10–15 qualified leads a month once the card has compounded — a single territory roughly 3–6, the full metro 30–45. Every one is concierge-vetted and routed to you alone; you're never paying for raw responses. Early months run below the mature range. The tracked line shows you the real number every month.
Then you don't pay. Land under your tier's guaranteed floor of booked jobs in a calendar month — one at Zone, two at Territory, five at Metro — and the next month is credited. The floor begins the first full calendar month after your territory's first card mails, so it's never measuring weeks the card wasn't in mailboxes. We see the same tracked numbers you do.
Every job is offered to you first, always — that's what exclusivity means here. If you decline or can't respond in time, the homeowner still gets served (usually by the same-trade partner in the neighboring territory), because the homeowner promise is what makes your territory worth holding. A pattern of declines puts the territory at risk; one busy week doesn't.
Good problem, planned for. You set your monthly capacity; overflow you can't take routes to a reserve pro on a per-job basis. Your rate never changes, your priority never changes, and no job you could have taken ever goes around you.
Read his guarantee before you compare it to ours. Almost always, "30 jobs" turns out to mean 30 leads — form-fills from a Facebook ad, sold on a retainer plus ad spend, no exclusivity, and a refund you have to fight for. Three questions cut through any of these offers, including ours: Does "job" mean booked revenue or a form-fill? Is the guarantee an automatic credit or a refund request? And will he sell the same neighborhoods to your competitor next quarter? Our floor is small because it's real: booked jobs, automatically credited, on a tracked line we both see — in a territory your competitor can't buy into at any price. If a stranger could truly hand any contractor 30 booked jobs a month, he wouldn't be running ads on Instagram. He'd be running your trade.
No. Held territories renew first, and your rate is locked from signing. The only way a competitor gets your territory is if you give it up — or stop earning it. The territory is earned monthly, not owned.
No — twelve slots is the card's limit, not the network's. Network Partners hold full routing exclusivity for their trade before their card edition prints, at a reduced rate, with first right to the slot at launch. The booked-job floor doesn't apply until a card is mailing — what you hold instead is the locked rate and first right to the slot, and nothing bills until routing goes live in your territory.
No — and it's a big part of why the card works. Every slot is set in the card's single design language: your logo, your offer, your dedicated tracking number, your QR code, placed by us. One design language is why homeowners read the whole card instead of scanning past twelve competing ads. It also means there's nothing for you to build and nothing to slow you down — send a logo and an offer and you're on the next edition. The asset spec →
You do the work, you quote directly, it's your customer. We route, vet, and follow up after the job — that follow-up is what keeps the network's promise honest.
Thousands of screened, owner-occupied single-family homes per territory, every month — from a network of — homes across the San Antonio metro. We filter every address: $400K-plus estimated home value, owner-occupied (not a rental), owned at least a year, no liens on record, not listed for sale, no investors or absentee owners — and Do Not Mail requests honored, permanently. That's the opposite of blanket every-door mail — which drops on every mailbox on a route, renters and investors included, none of whom can hire you for a roof. The full screen, step by step →
6.5 × 11 inches, 14pt UV-gloss — it does not fit in a stack of standard mail, which is the point. The full slot map, sizes, and per-slot rates live on the card page.
One roofer per territory. Yours is either open right now — or it isn't.
Send a quick message — we answer within one business day, usually same day.