Your best customers aren't looking for you yet.
Twelve local pros share one heavy 6.5×11 card mailed to 10,000+ owner-occupied homes valued $500K+ across the San Antonio metro. Inaugural edition. 12 slots. Mails when the roster is full. One business per category, locked for the run.
210 Homepros is the inaugural product from LeadsPass — a marketing services company built for San Antonio home service businesses.
The franchise down the street has a marketing department. I have a truck and a phone.
It's not the spend. It's where it lands.
Digital is crowded. The mailbox isn't.
Four reasons your card outlasts the campaign.
No competitor on the card
One-per-category rule means your phone rings, not theirs. Period.
Mailbox is uncrowded
Average household sees fewer than 2 marketing pieces a day. Inboxes see 121.
Tracked, not guessed
Dynamic QR codes and a dedicated tracking phone number give you real data: exact lead counts, time, and location.
Long shelf life
Cards stay on the fridge or counter for weeks. One drop pays back over months.
Direct mail benchmarks for home services.
On a 10,000-home drop, applying typical category numbers:
Planning estimates from industry data. Actual results vary by category, season, offer strength, and how many editions you commit to. Edition one almost never hits the mid-range.
A real local case study.
Before we opened 210 Homepros to other businesses, we ran the model on one — San Antonio Deck & Fence Works. Here's what happened.
Local deck and fence contractor spent $14,000+ on Facebook leads but got more business from the $840 postcard ad they ran for 3 months.
San Antonio, TX · Deck and fence contractor · Three drops to 10,000 homes each.
Results from a prior 3-month run. Success compounds — single drops can produce wildly different results, so we recommend at least 8 runs.
Where your ad shows up.
Filtered for owner-occupied, single-family homes valued $500K+ across the San Antonio metro — the homes where your customers can actually afford the work.
Owner-occupied, high-equity, financially stable, no distress, no plans to move. That's the household that schedules the work instead of pricing it three times — and pays without flinching.
Cost to reach 10,000 San Antonio households.
per household reached on the shared card. Same audience, fraction of the cost.
Twelve slots. Six sizes. Pick your real estate.
All slots include custom ad design, dedicated tracking phone number, dynamic QR code, list build, USPS postage, and 14pt UV-gloss print.
Lock your rate for three consecutive editions — roughly nine months of category protection.
A card built to ring your phone.
60+ categories qualify. The first 12 lock the edition.
We accept one business per category — but the categories aren't pre-set. Whoever signs first owns the slot in their category for the edition and for as long as their contract extends. Mix differs each edition.
The bones of the house.
Siding & Stucco · Gutters (cleaning, repair, guards) · Foundation Repair · Masonry & Concrete · Stone & Brick Work · Chimney Sweep & Repair · Window Replacement · Door Installation · Awnings & Shade Structures · Fencing
Recurring jobs, recurring revenue.
Power / Pressure Washing · Window Cleaning · Carpet & Upholstery · Tile & Grout · Air Duct & Dryer Vent · Gutter Cleaning · Junk Removal & Hauling · Dumpster Rental · Move-In/Move-Out · Christmas Light Installation
What the neighbors see.
Tree Service / Arborist · Lawn Care · Sprinkler / Irrigation · Sod Installation · Outdoor Lighting · Hardscaping · Artificial Turf · Mosquito Control · Snow Removal
Slow but steady jobs.
Flooring (hardwood, LVP, tile) · Drywall & Texture Repair · Cabinet Refacing / Painting · Countertops · Closet & Storage Systems · Blinds, Shades & Window Treatments · Wallpaper · Epoxy Floor Coatings
Big-ticket installs.
Water Heater (tankless specialists) · Water Softener / Filtration · Septic Service · Solar Installation · Generator Installation · Smart Home / Home Automation · Security Systems & Cameras · Locksmith · Appliance Repair · Insulation
When something already went wrong.
Water Damage Restoration · Mold Remediation · Fire / Smoke Restoration · Home Inspection · Termite Inspection · Radon Testing
Not pure home services — but homeowners hire them.
Real Estate Agent · Mortgage Broker · Handyman · Interior Designer · Moving Company · Storage Facility · Property Management · Auto Detailing (mobile)
Don't see your category? Tell us — we'll say straight if it fits.
From today to your card in mailboxes.
Reserve slot
50% deposit. Category locked.
Approve ad
Two rounds of revisions.
Final balance
We submit to printer.
Print + ship
Loaded to USPS hub.
Mailboxes
Scan report follows 48 hours later.
Slots are first-come, one per category. The 5-week build clock starts when the roster locks — when all 12 slots are claimed. Once your category is taken on an edition, the next opportunity is the following edition.
The honest answers.
Twelve slots. One per category. Lock yours before someone else does.
Send a quick message — we answer within one business day, usually same day.